The use of aromatic plants is one of the daily aesthetic habits of men, women and children in the southwestern part of Saudi, where the best-smelling flower wreaths adorn the heads of most people. The name "flowerman" was derived in reference to the men who were adorned with flower wreaths with fragrant smells and vibrant colors, which directly symbolize the southern identity. Meanwhile, Aseeri women pride themselves with creating various combinations of these wreaths.

Culture & History

A Deeply-rooted Tradition

Flowerman Festival in Saudi

Flower wreaths are manually made from the aromatic flowers and herbs of the southern mountainous environment, such as roses, basil and artemisia. These wreaths are more popular amongst locals in festivities, Eids and social occasions. Men choose elegant colors of flowers to suit their clothes and their occasions. Flower wreaths, made from aromatic herbs, take their meanings from the agricultural communities that grow them.

The Imprint of the Southern Rose

Flowerman Festival in Saudi

The sellers of flower wreaths leave in the memories of tourists a southern imprint, dominated by the orange or burgundy color. Tourists are often attracted to buy them because of their scents and colors. The prices of these wreaths range from 5 to 20 riyals. The wreaths usually retain their scents and vibrant colors for up to 2 to 3 days. The creation of flower wreaths is considered to be a business that is practised by some Southern families.

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